Wednesday, October 27, 2010

Ashy Or Classy?!? - Lebron's New Nike Commercial.

Critics are abuzz about Lebron James' new Nike commercial, which takes some subtle jabs at his critics, all in the name of (of course) peddling overpriced sneakers.
LeBron James turned the negative feedback he received from his decision to sign with the Miami Heat into the theme of his new Nike commercial. James asks several questions in the new ad, beginning with "What should I do?"

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Throughout the commercial, James brings up the variety of different criticisms he took for his decision. He even gives a shout out to Charles Barkley, who called James out for saying that race played a factor in the negative backlash. The commercial ends with the most significant question: "Should I be what you want me to be?"
No need to lie, I think this commercial's pretty cool. It shows a rare sense of self-awareness (I know, this probably wasn't his idea) and self-deprecation from a guy to whom those are usually foreign concepts.

Silly as it might sound, this commercial had its intended effect: it actually sorta made me like Lebron. While I won't be dropping $200 on his shoes, I've already paid to see him a couple of times this coming season. Sure, I'll boo him like I always do, but maybe, just maybe this commercial's a step in the right direction.

Ehhh, who am I kidding? This commercial is actually what got Lebron back on my good side.

Question: Ashy or Classy? Are the subliminal jabs at his haters (ie: Charles Barkley) in this ad a good idea or not?

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