Monday, May 31, 2010

Ashy Or Classy?!? - Burger King BBQ Ribs.

Despite being a grilling aficionado, one thing I don't particularly care for is ribs. Yes, I make them, mostly because my wife enjoys them, and because I like the challenge, but they're far from my favorite food.[1]

That said, even though I wouldn't know (or care to know) whether these things are good or totally nasty (my guess), Burger King is for some odd reason now making ribs.
Burger King Corporation (NYSE: BKC) is firing up guests as the first national fast food hamburger restaurant to dish up authentic, juicy, bone-in pork ribs. The new smokey, slow-cooked BK(TM) Fire-Grilled Ribs -- served with a barbecue dipping sauce and in three serving sizes -- make an ideal snack, add-on item or a more indulgent meal. The BK(TM) Fire-Grilled Ribs are available at participating restaurants for a limited time only.

"Fall-off-the-bone ribs and summer go hand-in-hand, and now we are excited to be the first national fast food hamburger restaurant to offer our guests an authentic bone-in rib menu offering," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "Our guests' initial reaction to this product has exceeded our expectations, further validating the BURGER KING(R) system's investment in our new game-changing broiler.

Because of this proprietary cooking technology, we've been able to up the ante in our product development across the board, and BK(TM) Fire-Grilled Ribs are just the beginning of the innovative product line we can offer with this new cooking platform."
Take THAT Double Down!!

Sorry, this just looks and sounds disgusting. And they need to quit it with all that "proprietary cooking technology" BS. Anyone who's ever made ribs knows you can't cook them over direct heat, so unless BK's got a smoker out back, chances are these "ribs" are just unfrozen and run through the flame broiler[2] to add char marks. Again, double nasty.

I suppose if there's a market for the supposedly (I've never tried one, never will) McRib sandwich, someone will like this latest BK atrocity.

Question: Ashy Or Classy?!? Do you think BK ribs are totally disgusting, or would you try some? What about the McRib?

[1] Interesting, yet totally unrelated tidbit: Did you know KFC is the most requested "last meal" for people who are about to be executed?

[2] I worked at BK in high school. If you've never worked fast food and don't know what goes on behind the counter, trust me, you don't wanna know.

blog comments powered by Disqus

Post a Comment

Note: Only a member of this blog may post a comment.