McDonald's Corp. (MCD) is set to bump its double cheeseburger from its dollar menu on Monday, moving it to $1.19 after its franchisees complained that the price of popular sandwich was hurting profit margins.I suppose 19 extra cents isn't exactly breaking anyone's bank, but let's face it, the $1 price point is prolly what makes this item most attractive. I'm sure one of ya'll with an MBA could probably theorize on this better than me, but I'm willing to bet that longterm McDonald's will sell far fewer of these because most people will just order the replacement McDouble[1] sandwich (minus one slice of cheese) out of spite.
The world's largest restaurant company is replacing the double cheeseburger on its dollar menu with the McDouble, a sandwich with two beef patties and just once slice of cheese, Greg Watson, vice president of marketing, said in a statement.
"These changes will ensure we continue to satisfy our customers' tastes and wallets," Watson said.
The McDouble is 6 cents cheaper to make than the double cheeseburger, but in tests, McDonald's has seen customers opt for the latter sandwich up to 70% of the time, J.P. Morgan analyst John Ivankoe said in a recent research note.
At that rate, the changes to the dollar menu could help boost the average McDonald's franchisee's cash flow about $20,000 a year to $310,000, Ivankoe said.
McDonald's shares rose 2.3% in recent trading to $56.78, and for the year, they were down 3.6%, the second-best performer in the Dow Jones Industrial Average.
As ingredient costs ticked up earlier this year, restaurant chains sought to save money by experimenting with new recipes for popular products. McDonald's top competitor, Burger King Holdings Inc. (BKC), has been testing Whopper Jr. sandwiches with smaller patties in some markets.
Either way, one less reason to frequent the Golden Arches. Good for me!
And now, since I can't think of any better way to end such a post, here's my boy Dallas Penn's instant classic, the flick that made the Internets Celebrities, celebrities: "Ghetto Big Mac". Watch and learn.
Question: Do you think McDonald's sales will suffer as a result of such petty nickel and diming? Have you ever tried a Ghetto Big Mac?
McDonald's Raising Price Of Double Cheeseburger Dec. 1 [CNNMoney]
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[1] What a cheesy name. Pun intended.
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Just be sure to stay away from the fries.
I've never tried one of those sandwiches. This is a bad, bad day for all of us Dollar Menu-naires.
Now my choices of cheap grub include Taco Bell and Burger King. At least the BK near me has $1 Whopper Juniors.
The local Wendy's can kiss my whole crack. They really, really started scrimping on their Dollar Menu. Even their baked potatoes cost more than a dollar now.
On the bright side, at least my McChickens are still $1, cause I'd be going to war if they weren't.
EG
Good lord, don't eat that stuff! Go to Subway for the $2.99 sandwich and save your kids some money on healthcare in 15 years.
Fast food is about the worst thing you could ever put in your body that isn't part of a suicide attempt.
it won't suffer. It's still the cheapest thing you can find these days. If it didn't taste good people wouldn't eat it. I'm with spool try a subway sammich. The only problem I have with subway is I can make a better tasting sandwich at home. It's hard to make a big mac.
Make your patties early and freeze. 10 minutes in a bowl of hot water, 5 minutes in a cast-iron skillet. While it defrosts and cooks slice some cheese, cut a tomato, grab a lettuce leaf, some ketchup, and a bun, and eat.
If you prep the meat in advance (or have some in the fridge), it takes less time to make it at home than it does to hit McD's. Fast food is a myth, y'all! It's not fast, and it sure as hell isn't food. You can do better for lunch, and there's no excuse at dinner.
*reads Spool's recipe*
Dude, are you.......Cleo McDowell?
You've still got that stolen McDonald's Operations Manual, don't you?!?!
AB, it all makes sense now!!!
Our resident Conservative, independent business owner has been revealed! ;)
EG
@EG and Spool
He forgot the special sauce.
*looks left and right*
It's Thousand Island dressing and ketchup....or at least that's what I heard.
I haven't been to Mickey's in about 5 years. So they could charge 5 bucks for a double cheese burger for all I care. Lol
EG you are so wrong...
lol!
Broke my heart. Now when I buy two, I gotta do some math.
I've Stumbled this article UP.
The food looks so unattractive that I would not eat ii if mcdonalds paid me.
Depending on where you live you have access to a food share and cooking your own food is so much better for your health.
Very useful files search engine. http://Indexoffiles.com is a search engine designed to search files in various file sharing and uploading sites.
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