A few months ago, I bought you guys the story of Brandon Jennings, a McDonalds All American point guard from Compton, CA who is making the unprecedented step of skipping college to play pro basketball overseas. Jennings was considered a potential NBA lottery pick next Summer, but could not get a high enough SAT score to attend the University of Arizona. So his agent negotiated a deal to allow Jennings to play for in Italy, in hopes that learning the pro game rather than toiling away for one season in college would still result in Jennings becoming a high NBA pick, while getting him pizzaid in the meantime.
Many saw this development as a travesty of justice, a sign that too many Black youth see basketball, not books, as their way out. Some saw this as further evidence that the NCAA exploits athletes with little in return, and it's about time the players struck back.
For the love of the game, I just wished Jennings the best. Seems like it's panning out for him so far.
The biggest perk for Brandon Jennings, and one of the biggest reasons he has thrived in his first month playing professional basketball here, is that he was able to bring along his mother, Alice Knox, and half brother, Terrence Phillips.So, in total, it seems like Jennings is adjusting well off the court, primarily because he's got a supportive family and a club that wants him to excel. Dude is getting paid, his little brother's getting an excellent education, his Mom doesn't have to break her back working, and the family seems happy in their new home country. But how's the prep phenom doing on the court? He's leading the team with a 20ppg average through the exhibition season, and his standing as a Top-5 NBA prospect seems like a lock now.
Jennings, 19, is enjoying providing a better life for them than the one that they had in California. He was born and raised in Compton and had to cope with his father’s suicide. He was 7 or 8 at the time, he said, and had to grow up fast and become the man of the house.
Now Jennings makes $1.2 million a year in salary and endorsements, and the team provides a luxury three-bedroom apartment, a Volvo station wagon and eight round-trip tickets between Rome and the United States.
Knox, 47, stressed that the family wasn’t poor but “working-class people just trying to get by.” She worked in insurance for years and said she was making $15 an hour at Saddleback College in Mission Viejo, Calif., before leaving for Italy.
Her family’s life has changed for the better, she said. The dinners at Del Taco and In N Out Burger, two fast-food restaurants in abundance near the family’s Los Angeles home, have been replaced by salmon, chicken and vegetables bought fresh daily at a local market.
Jennings’s club agreed to pay Terrence’s tuition at the Marymount International School, which costs about $20,000 a year and whose students represent more than 50 nationalities.
Jennings said that three high school players in the class of 2009 — the California big men Renardo Sidney and Jordan Hamilton and Lance Stephenson of Brooklyn — were talented enough to play professionally in Europe. Stephenson’s father, Lance Sr., has expressed interest in making the move.
Sure, it's possible that Jennings could quickly flame out once the games actually start mattering. He could always get hurt and see his stock tank. He might find himself buried on the bench if the team gets off to a slow start. But reality is, even if these worst case scenarios come to pass, Jennings already has $1.2M in the bank, and counting. He can always go to college, provided he eventually passes the SAT.
I'll make a bold prediction here and say that Brandon Jennings is about to change the face of collegiate athletics. 10 years from now, the NCAA will realize it has to pay the players of revenue generating sports something for their trouble. Yeah, the players get a scholarship, but that ride is renewable on a year to year basis, and can be (and often quietly is, the usually say the player "transferred", but this is just code for "released") pulled if the player doesn't live up to expectations. Meanwhile, many college basketball coaches make $3-4M per season, and most are by far the highest paid employees of their perspective states. The kids still face long odds of making the NBA, despite all the work they do to fill the coffers of these schools, making school presidents, coaches, TV stations, advertisers, merchandisers, and AD's rich in the process. Most players don't make the NBA. Heck, most don't even graduate.
I say more power to Brandon Jennings for stickin' it to The Man and gettin' paid.
College is for suckers. Get money!
Question: Do you think Brandon Jennings' success in Italy could have a ripple effect on college basketball?
Family Keeps Teenage Pro Grounded [NYTimes]
At 19, Plotting New Path to N.B.A., via Europe [NYTimes]


31 AverageComments™:
I'm with you on this one wholeheartedly. This will change the face of bball. Iono how easily NCAA will deal with having to compensate players more than what they are, but its sure to reignite the debate.
And it reminds me of the post u did a lil ways back about the fast foods being replaced by healthier choices out in LA. Hopefully mom will be eating healthier as well.
I hope that it will have a ripple effect on college basketball. Those players are being exploited. You already mentioned the low graduation rates and the fact that everybody is getting paid except the players.
I hope that college basketball will become more like college hockey, baseball or tennis. The NBA should fund its own minor league and not get it for free from the NCAA.
shady_grady, you said a mouthful. Enough of exploiting these young athletes. You are absolutely right, everybody else is getting paid off their hard work, most of all the universities they play for. And when these players are thrown a bone, it's usually in the form of a perk from "alumni", that if they accept may come back to haunt them and ruin any chance of a professional career they might have had. I'm not condoning players breaking the rules, but I do understand why many of them do it. They realize they're getting played.(No pun intended.) In that respect, they are damned if they do and damned if they don't. Good for Brandon Jennings, I hope things work out well for he and his family. (And mad props to him for getting a college education for his brother out of the deal!)
Sounds good to me, the NCAA is a rip and so is the NBA for that matter. Whatever takes money out of rich white boys pockets is a good thing, until they may the game fair fuckem.
I agree that the NCAA is long overdue on paying athletes. I mean the money that the coaches make is obscene while these kids go to school on scholarship and still struggle to have a somewhat normal college experience. But I think there has to be someone somewhere who has to help these kids understand that dreaming of the NBA is a good goal but your odds are long and that an education can be beneficial. I am not mad that they do leave, although that kills the college game and dilutes the NBA talent pool, but it is depressing when they leave early and dont make it. This is a complex issue, it sounds like he could be the exeception but for everyone else, unfortunately the same rules may apply...struggle.
"whatever takes money out of rich white boys pockets is a good thing"
For some people, everything comes down to that.
What a nice reintroduction to the AB.com comment section! To quote our host, that sh!t is racist.
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Seems like Jennings made a good business move and a good decision for his family. College isn't always the answer, and I hope he can manage his money wisely while he gets some skills to help him when he's past his prime.
If you can't get the the minimum scores to play college ball then you don't need to be in college. They need to stop forcing these functionally illiterate high school athletes to go to college. They still don't learn anything in college anyway.
Good for him and his family
I agree with Anon comment above. All they really have to do is get someone to do their school work for them. Be it in high school or college. Free ride academically for them (if only for a short time), money in the bank for NCAA.
I think that it's wonderful that this opportunity exists for Brandon Jennings. I still advocate for education. It may be fundamental for survival for many of us in theend.
The ultimate goal is the NBA it seems. There now perhaps seems to be two ways to get there with Jennings. I understand where Anonymous is coming from on this one. The problem for the young hoopstars is that right now, the European way isnt far and reaching in its appeal--yet.
The NCAA has to make the decision whether to be sports first or academics first. I think that's the ultimate question on the table.
I love this story. A young man's gift enabled him to earn an honest wage and change the living conditions (from environment to nutrition) for his entire family.
I want to resurrect a point from the previous discussion of this issue...
Folks pursue business opportunities before/without finishing college. Child actors. Moguls like Bill Gates. Why suddenly require education before career in an area dominated by young Black male talent?
The decision to attend and/or finish college is a personal decision between youth and their families.
"Your gift will make room for you."
Child actors (and others) are free to exercise their gifts whether they emerge before or after college. The same goes for those gifted in music, tennis, etc.
The desire to exploit/profit while stifling others is too obvious here. The rules of career-before-education should apply across the board. And if those rules aren't uniform, you have to ask why.
The NCAA has to make the decision whether to be sports first or academics first.
Not exactly. In this case, we're talking about a young man's ability (any young man) to go NBA without making a pit stop in the NCAA.
Footnote:
Notice the controversy of age in tennis being discussed as a young Black man is taking the sport by storm?
I'm glad this situation is working out for him and his family and the NCAA will have to go back and see what they can do for their student athletes if this becomes the norm for H.S. athletes
AB runs the fucking blogosphere, and that's how i'm going.
great ass question. if BJ (yeah, i'm giving him that nickname. remember BJ armstrong? downtown assassin from beyond that 3-point line. wowww.) succeeds in europe, then that's the fucking power move for everybody. why not, anyway? you get to live in a new country, submerging yourself in a brand new culture and lifestyle, and you're getting paid BIG BUCKS to hoop! it's like the ultimate study abroad situation, except with no homework and foreign groupies sucking you off every night. i'm just keeping it real.
long story short, if i was in brandon's situation, then italy would be the power move. and strangely enough, with the 7+ billion people in the world out there, why didn't any of us think about this before!? his agent should be in the history books for negotiating such a vicious deal, young.
and that's how i'm going.
- modi.
oh, and i hope i didn't go too hard with my comment. i felt like i needed to add this, too:
"Jennings already has $1.2M in the bank, and counting. He can always go to college, provided he eventually passes the SAT."
why? maybe if sh!t really hits the fan, but he's on a fine path to success right now, to keep it real with you. he can just post up in europe for a bit, or try and see if the NBA is ready for him.
@ DCtoBC
I don't think the kid has any real reason to eventually go on to college. I'm just sayin', for all those folks "concerned" about his education (how about the other 13 kids on his high school team who aren't going to college?), it's not like he couldn't get an even better education on his own time/dime.
Thanks for the props.
I'm happy that Brandon Jennings is doin it over in Italy. Part of me doesn't think that this will be a big deal going forward. The big deal comes when you have a guy who is a consensus FroshOY/POY candidate, #1 rated player in the country, who decides to not go to college. I'm thinking of a guy like Shaq when he left high school, or a guy like LeBron, or a Dwight Howard, etc. It'll take someone like that to leave and go to Europe before the NCAA does anything different. Not withstanding that there are going to be more people this year try and replicate his success, but you have to have a team behind you and family willing to give up their lives and go with you. The worst case is that he goes broke, can speak Italian, and his brother gets an education.
@hawa bond
Well, the NCAA is a business, not just an organization that just does the paperwork behind athletes. They want to keep the money for themselves. I feel that they're going to have to make a decision if this trend catches on as to how to keep high schoolers from bypassing college as a stepping stone to the NBA
Yeah, I'd lay low on election night if Obama wins, especially if you live in a very white area. I don't want to be easy pickin's for some of the people at these Palin Klan Rallys.
I doubt if it will have a ripple effect, but a couple more kids should follow suit.
In the article, I was taken aback by the pointless reference to Terrence being his "half-brother". But that's typical journalistic racism. Black families can only have so much dignity in the press until an overly descriptive reporter goes too far.
I used to be one of those people who pushed college. But hell, I'm in my 3rd year of grad school, with little hope of finding a job in advertising. Only certain black men are fit to survive in society and I'm not one of them.
Sh*t, I wish I knew how to play basketball...
now i'm starting to think that europeans don't want to take too many risks with kids who can't score well enough on the SATs to not make it to college...
...but still though. the fact that basketball in the NBA may not be the biggest power move anymore is incredible. kobe could (doubtful, but could) go to europe and get even BIGGER bucks over there. i think that is a crazy threat to mr. stern and the NBA. just one of those things to think about.
and from a reader on MY blog regarding this situation, and probably the illest comment i've read regarding this situation:
I understand he has 1.2 million now but what if he gets to the NBA, blows out his knees and only has the signing bonus to live on. I hope they’re giving him financial management classes or something. I’m tired of reading about athletes filing bankruptcy because of a mismanagement of funds. I hope his money grows, not depletes.
"Anyway, my whole thing is this, I don’t want kids to grow up and think that this should be their only option. Let’s face it, every college athlete/high school superstar is not going semi-pro/pro. You might be smashing dudes at Wallahoochie Grand Technical College but the likelihood of crossing over Lebron James is not happening. That’s not cynicism. That’s realism.
Now, with that said, the ones who do college should be getting something! I’m not an athlete by any means but the revenue that these universities are pulling in is insane. Because at the end of the day, it’s the athletes who are putting those fans who are willing to pay mad money for season tix in the stands. Everyone else is profiting…why shouldn’t they?"
I think this is a tremendous development as well. Its high time we stopped with the charade that athletes at big-time programs are "student" athletes. We all know they're not at school to be devoted to "Hotel Management" (no offense to those who majored in that), but because they have a killer cross-over or can run a 4.2 and de-cleat a ballcarrier. The school gives them an opportunity for glory and for the really good players, a chance to audition for the NBA/NFL, meanwhile making Jim Tressel, Urban Meyer, and Roy Williams a lot of money. Oh, and don't forget the ADs and endowments that benefit from happy alumni.
THIS GUY WILL NOT MAKE IT IN THE NBA. I WATCHED HIS TAPE, HE IS NOT THAT GOOD.
glad you put this out there for the masses, the ncaa is being pimped by the major sports associations as a FREE minor league system! that's all it is. what kind of job says you have to be one year-two years out of high school before you can work? makes no sense. get money and live life, dude just made $1.2 million, if he's smart he might be able to build on that and make due. if he doesn't make it to the league, he's already established in Europe and will be getting money, period. NICE POST FAM! CHECK ME OUT!
-Ed.
www.edthesportsfan.com
glad you put this out there for the masses, the ncaa is being pimped by the major sports associations as a FREE minor league system! that's all it is. what kind of job says you have to be one year-two years out of high school before you can work? makes no sense. get money and live life, dude just made $1.2 million, if he's smart he might be able to build on that and make due. if he doesn't make it to the league, he's already established in Europe and will be getting money, period. NICE POST FAM! CHECK ME OUT!
-Ed.
www.edthesportsfan.com
No no no no no! It is WRONG to play college athletes to play sports. If they're good enough to go to the pros, then skip college. And who are we talking about - black men; again making exceptions and excuses because black men don't take education seriously. Whose fault is that?
Back in the 'day', black folk went to went to school to get an ed-u-ma-cation....
Since when did having a college education have no value? All you advocates of paying [black] basketball players to play college ball(cause that's the only sport we're talking about; not woman's any sport, not tennis, not football, not baseball, not track etc.) should really go and read literature on the civil rights struggle.
@anonymous above
But I thought their whole thing was to force them to go to college for one year and play college ball, and THEN go pro. They didn't want them skipping college because the NCAA could not make money off these great players with them going pro. I thought they wanted to take advantage of those players in order to make money for at least one year, thus implementing a rule that they can't skip college, they must go at least one year.
Or did I understand that wrong?
@missjay
I may be loud and wrong, but hey, someone will correct me. The NCAA rule is that players can no longer join the NBA straight out of high school. The "advocates" for paying college athletes should direct their energy on filling a void by creating a minor pro basketball league (instead of whining about white folks taking advantage of poor black men)
The NCAA is going to make money regardless because alumni choose to support their team.
@ Anonymous
Yes, you are in fact loud and wrong.
1) The age limit was imposed by the NBA, not the NCAA. The NCAA would prefer an even older age limit to keep the talent to themselves longer. The NBA's goal was the have more seasoned players entering the league ready to play. Then NBA acknowledges the NCAA is little more than a farm system. Players can also spend an additional year at a prep school to avoid going to college.
2) There IS already an NBA-sanctioned minor league. The NBA D-League has been around for 10 years and is a viable 1 year alternative to playing in the NCAA. This just hasn't happened to a high schooler yet, but college dropouts have played in the D-League and made it to the NBA. The first such player (Mike Taylor of the Clippers) was actually drafted this year.
3) The D-League pays about $30k/season. Overseas, a player can make 10 times that amount at least, sans taxes, with all expenses like car/housing/food paid for. It doesn't make much financial sense to go the D-League route.
4) NCAA teams will still thrive without these players, but if the stars begin going overseas, it's not implausible that TV ratings could plummet, which would make the NCAA as a whole less profitable. Many teams depend more on endorsements (local businesses and corporations like Nike) and TV revenues to balance the sheet. Tickets and alumni are only half the picture.
@anonymous
I never said you was loud or wrong. I just wanted to be corrected if I was wrong.
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