Monday, January 21, 2008

CYIN Case Study: Tiger Woods Should Be Offended By Now

Last week, we bought you the puzzling story of one Eldrick "Tiger" Woods, and his softshoe treatment of the comments of his Golf Channel "friend". I noted that because Woods is "Cablinasian" (his words, not mine), it's somewhat understandable that he wouldn't be completely offended by a "friend" who suggests that his fellow golfers "lynch him in a back alley". I mean, dude is like 18 different ethnicities, and he can't always be offended. Maybe 1/4th offended, but not totally offended enough to get up in that broad's grill an Channel His Inner Nigga.

When Tiger actually turned the tables and supported Kelly Tilghman, it was predictable (he's been called worse), but still disappointing. As the old idiom goes, if you don't stand up for something, you'll fall for anything.

Note To Tiger Woods: It's Time To Stand The F*ck Up!!!

The editor who put a noose on Golfweek magazine’s cover was cut loose Friday by its publisher. The noose, which ran on the cover of the Jan. 19 issue of the magazine, attempted to depict a Golf Channel anchor’s use of the word “lynch” in a comment about Tiger Woods.

Golf Channel anchor Kelly Tilghman was suspended for two weeks because of comments she made during the second round of the Mercedes-Benz Championship that suggested young players trying to compete with Woods on the PGA Tour should “lynch him in a back alley.”

The Golfweek cover showed a noose against a purple sky and the title, “Caught in a Noose.” The subtitle said “Tilghman slips up, and Golf Channel can’t wriggle free.”

Seanor took responsibility for the cover on Thursday night. It was removed from the magazine’s Web site this morning.

“We apologize for creating this graphic cover that received extreme negative reaction from consumers, subscribers and advertisers across the country,” Turnstile Publishing Co. president William P. Kupper Jr. said. “We were trying to convey the controversial issues with a strong and provocative image. It is now obvious that the overall reaction to our cover deeply offended many people. For that, we are deeply apologetic.”
Seriously, at what point does some of how Tiger's treated offend that long suppressed 1/4th of him that's black? How can he show his face at his paternal family reunion after he fails to take up for himself time after time?

Sometimes they ARE laughing at you, not with you.

Earl Woods said his son would one day "change the world". His multicultural background, natural charisma, and athletic excellence would pave the way for a life of philanthropy and public service that would touch millions. And for the most part, this has proven to be true. You can't deny the efforts and community outreach of the Tiger Woods Foundation.

But as much good as Nike sponsored golfing academies can bring, something else could be far more impactful. Tiger Woods, instead of issuing a standard "non-issue" press release the next time he's publicly slighted, could take a stand and put some mutha*****'s in check. I'm not telling him to Channel His Inner Nigga, it's not even that sorta party. All he needs to do is stand up to Golfweek like he should have stood up to Fuzzy Zoeller, and Kelly Tilghman, and all the other folks who have cold carried him without a mere tepid personal response for years. Tell folks it's time to think before they speak. Consider the feelings of others before they talk.

Tell them to keep your name out they mouth.

Of course, this will never happen. Woods, much like his Nike Uncle Michael Jordan, knows where his bread is buttered, and will never mouth nary a controversial word, because he knows Phil Knight-sized checks are hard to get from FUBU. It's sad, but it's so predictable.

My issue with Tiger Woods has always been that he seems to claim blackness when it's only convenient and advantageous (and therefore profitable) to him. Who can forget those Nike commercials with PGA pioneers Lee Elder and Charlie Sifford a decade ago when Woods loudly proclaimed "I won't forget... I will never forget"?

Selective amnesia is a mutha.

Question: Should Tiger Woods be offended and C.H.I.N. this time?

Golfweek fires editor over Tiger Woods graphic cover [NY Daily News]

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