Tuesday, July 31, 2007

Hoodwinked, Bamboozled, Run Amok, Yet Well Hydrated

AverageSis is a Dasani addict, a completely unnecessary indulgence which reaks havoc on our monthly grocery budget. She routinely goes through 3-4 bottles a day, even mixing AverageBaby's formula with it. Growing up in the city, I somewhat understand the logic, since God knows DC tap water has all kinds of bad shit in it. Still, I've tried telling this woman for years that bottled water is only two degrees removed from the tap, but nooo, she ain't hear me though.

I'll admit to regularly refilling used bottles with filtered water from the fridge, and 9 times out of 10, assuming I open the cap for her (being a gentleman of course) she can't tell the difference. Still, she insists on giving Coca Cola what we already pay WSSC a grip for anyway.

This latest news probably helps my case, just a wee bit.

PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry. According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels.

Pepsi's Aquafina bottled water and Coca-Cola's Dasani are made from purified tap water.

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.

Pepsi Chief Executive Indra Nooyi told Reuters earlier this week the company was considering such a move.

Pepsi's Aquafina and Coca-Cola Co's Dasani are both made from purified water sourced from public reservoirs, as opposed to Danone's Evian or Nestle's Poland Spring, so-called "spring waters," shipped from specific locations the companies say have notably clean water.

Coca-Cola Co. told Reuters it will start posting online information about the quality control testing it performs on Dasani by the end of summer or early fall.
The Grand Hu$tle here is obvious: most people (myself included) are too lazy to pull out a glass and turn on the tap, so Coke and Pepsi make a killing each year giving us what we already pay someone else for, with a little extra chlorine at a ridonculous 5,000% markup.

Maybe this news will bring usher a wave of fiscal sanity into the AverageBro household.


Aquafina labels to spell out source - tap water [CNN]

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